In 1892,Daniel Swarovski, revolutionised crystal craftmanship by inventing the first crystal-cutting machine, making it possible to cut jewellery stones to a higher level of precision than achieved before, by traditional manual methods.

The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable, indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively sparkling universe. It inspired the human race and enriched both art and culture. Today, crystal has become part of the connection between people.

Many people misunderstand that the raw material used in the manufacture of Swarovski crystal products occurs naturally, like rock crystal. Swarovski Crystal is not a natural crystal, it is man made using basic formulae perfected by Daniel Swarovski and his three sons. Higher density and purity Crystal quality is dependent on the production method and the porocessing of the raw material. Both factors play a major role in determining its brilliance and the measure of its value.

The factor that sets Swarovski Crystal products apart is - and always has been - the superior quality of the cutting and polishing. In recent years, crucial role has also been played by exceptionally creative in - house and freelance designers.

Swarovski Crystals comes in a variety of shapes and sizes and sparkling colours, used in creations of international fashion houses and designers.